What would you do if your wife and child were being held hostage? It seems that the only option for Mr. Ido is to accept his terrible fate. He is besieged by cameras and reporters, and the world is demanding to know how he feels. But as his personal tragedy is played out on screen, Ido decides to take control. A highly charged, tragic satire.
As its supple mood shifts - from comedy, to tragedy, to eroticism - it exposes the sharp edge of cruelty that all these aesthetic modes share. It satirises the enjoyment of violence [and] walks that fetishistic line between pain and pleasure.” Time Out